The evening enquiry
Most people search for a dentist or a consultant outside working hours. If the only option is “call us between 9 and 5”, they carry on scrolling and book the practice that let them do it there and then.
Dental, medical & specialist clinics
If the only way to book you is a phone call, you are losing patients to whoever answers first.
Most Irish clinic websites were built to look respectable, not to fill a diary. Meanwhile your receptionist spends the day on booking, rescheduling, recalls and the same six questions - work that software should be doing so your team can look after the people actually in the building.
Patient data stays in the EU - by design, not by promise
Live in 7-10 days for a niche clinic site
You own the booking system and every account
The leaks
Four places an Irish clinic loses appointments without noticing.
The engaged tone
One receptionist, two lines, a full waiting room. Every unanswered call is a patient who rings the next clinic on the list - and you have no record it ever happened.
The no-show
Manual reminder calls get skipped on busy days. A no-show is an empty chair you have already paid for, and it is one of the few costs you can genuinely design out.
The recall nobody sent
Six-month check-ups, hygienist visits, annual reviews. The list exists somewhere. Whether it is worked depends on how busy the front desk was that week.
Nationally, only 29% of Irish enterprises offer online ordering, reservation or booking through their website. Among smaller practices it is lower still. Being the clinic in your area that does is a real advantage while it lasts. (CSO Information Society Statistics, Feb 2026)
What we build
A clinic site that fills the diary, and the systems behind it.
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1 · Clinic website with real online bookingTreatment pages with honest pricing, practitioner profiles, before-and-after gallery where appropriate, and booking that writes into your actual diary rather than emailing a request into a general inbox. Mobile-first, because that is where your patients are.from €1,160 -60% full custom build €1,560
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2 · AI ReceptionAnswers calls, WhatsApp and web chat around the clock. Handles the routine questions - opening hours, pricing, parking, what to bring - books straightforward appointments directly, and puts a genuine emergency straight through to a person. Everything is logged, so you finally see how many calls you were missing.€1,000
€2,500+ €250/mo -
3 · Recall & reminder automationAutomatic appointment reminders on the schedule that suits your no-show pattern, plus recall campaigns that work your existing patient list without anyone remembering to do it.€880
€2,200+ €200/mo -
4 · Review & Reputation EngineAsks for the review at the right moment, monitors what appears, drafts appropriate replies for your approval, and flags a problem before it becomes a public one. For a clinic, Google reviews are the main referral engine.€720
€1,800+ €180/mo -
5 · Full clinic platformPatient portal, practitioner dashboard, admin panel, multi-site and multi-practitioner scheduling. For groups and larger practices that have outgrown off-the-shelf software.from €6,600
€16,500
Most clinics should start with the site and AI Reception together. That combination fixes the two biggest leaks at once, and it is where the payback is easiest to see in the diary.
Patient data
Health data is special category data. We build accordingly.
Patient information falls under Article 9 of the GDPR, and your obligations as controller do not soften because a supplier is convenient. Ukraine has no EU adequacy decision - so the architecture is designed so that the question does not arise.
- Patient records stay in EU-hosted infrastructure. Dublin, Frankfurt or Paris
- We do not need your patient database to build a booking system or an AI receptionist. Development runs on synthetic data
- The AI receptionist takes contact details and an appointment reason - it is not designed to discuss clinical history, and it hands to a human when a caller goes there
- Article 28 DPA with EU Standard Contractual Clauses signed before work begins
- Encryption in transit and at rest, EU-held keys, logged and time-limited access
- Data retention and deletion rules configured to your practice policy, not to a default
Packages
Three ways clinics usually start.
Get found, get booked
Clinic website with online booking, Google Business Profile set up properly, and the review engine running.
€1,680 €4,200 + €180/month
Stop the leaks
Everything above plus AI Reception and reminder automation. Fixes the missed call and the no-show together.
€3,360 €8,400 + €600/month
Clinic platform
Patient portal, practitioner dashboard, admin panel, multi-site scheduling and six months as your monthly partner.
from €6,600 €16,500
50% to start, 50% on delivery. No VAT charged - reverse charge applies. Minimum three months on any retainer, then rolling with 30 days' notice.
Questions
What practice managers ask.
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Will patients accept talking to an AI?For booking, opening hours and pricing, generally yes - particularly at 8pm when the alternative is no answer at all. For anything clinical or distressing, they should not have to, which is why the system is built to hand over to a person quickly rather than try to cope. We also tell callers plainly that it is an automated system.
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Does it work with our practice management software?Usually. Most of the systems Irish clinics run have an API or a workable integration route, and where they do not there are still options. We check this specifically during the audit before quoting anything, because it is the one thing that can change the scope significantly.
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We already have a website. Do we need a new one?Not necessarily. Sometimes adding real booking and fixing mobile performance on the existing site is the right answer, and it costs a fraction of a rebuild. If the site is more than five or six years old, is not responsive, or loads slowly on mobile, a rebuild usually pays for itself faster. The audit will tell you which situation you are in.
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How quickly would we see a difference?Online booking and AI reception show up in the numbers almost immediately, because both capture demand that was previously being lost silently. Recall campaigns take a cycle to show. Search visibility takes months. We will be explicit about which is which rather than implying everything is fast.
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What if we want to stop?Everything is in your accounts and your name from day one, so you keep the site, the booking system and the automations. Retainers are minimum three months and then rolling with 30 days' notice. There is no proprietary platform holding your diary hostage.
Find out how many bookings your website is losing.
Free audit: we review your site on mobile, test the booking path as a patient would, check your Google presence and reviews, and send a short video with three specific fixes.