A cosmetologist website starts from $500 (a landing with booking) and gives clients the main thing they want: to see procedures with prices, before/after results, and to book in a couple of clicks. Below - what to include so the site actually brings clients, not just "exists".
What a cosmetologist website needs
- Online booking front and center - a button + a simple form, ideally 24/7.
- Procedures with prices - people need to see the cost, without "price on request".
- Before/after gallery - the strongest proof in beauty. Real work (with client consent).
- About the specialist - photo, experience, certificates. Trust is built on a face.
- Reviews - screenshots, video, texts from happy clients.
- Mobile version - most visit from a phone, the number must be tappable.
- Instagram integration - a feed of work, a link to the profile.
How much it costs
| Type | What it is | Price |
|---|---|---|
| Landing | 1 page: procedures, prices, booking, gallery | from $500 |
| Salon website | several pages, specialists, services by category | from $1,500 |
| Site + Instagram management | site + content as a pair (cheaper together) | from $2,070 |
Why Instagram alone isn't enough
On Instagram people find you, but booking, prices and the gallery are more convenient on a website - that's where the client decides. A site + Instagram as a pair brings more bookings than either alone.
A quick test: open your profile and try to book like a client. If it's harder than a couple of clicks, you're losing bookings.
See solutions for beauty businesses or get a free audit - we'll suggest what to add for you.